Review: Voodoo Donuts (Portland, OR)

Voodoo draws in crowds for its wacky topping combinations, but lacks substance when measured against a grocery-store's generic donut. I love donuts and eat them on occassion. My all-time favorites are the vanilla cream-filled chocolate glazed donut and apple fritters.

Buying donuts goes beyond the fact that they're sweet and remind us of our younger years when we could eat anything and not gain weight. I rank donuts by a few factors: aesthetics, taste, availability, variety, and price. Note that price really isn't that much of a factor if the donut has been made really well. Donuts are priced about the same wherever you go, slightly on the cheaper side if you buy a pre-packaged mass produced box, and slightly more expensive if you get them from a bakery or really good quality donut shop. The first two factors pretty much make or break the case for good donuts. The best donuts are eaten the same day they're made. And, having grown up with Winchell's donuts, I have a slight bias towards donuts made the Winchell's way. Unfortunately, the closest Winchell's locations are in Seattle, WA (150 miles away) or Salinas, CA (600 miles away). Sadly, no Winchell's for me.

The Voodoo donuts that showed up at my workplace were of an interesting variety and pretty much represented most of their menu: bacon-topped maple donuts, mini M&M sprinkled donuts, mini marshmallow-topped donuts, a pink-glazed donut with a wrapped bubblegum piece on top, chocolate glazed donuts - round and rectangular, a chocolate donut that didn't seem to have much chocolate flavor, apple fritters, etc.

 
Here's what I think about how Voodoo stacks up against like competitors:
  1. Specialty Bakery/Deli, like Winchell's
  2. Bakery counter at local grocery store
  3. Dunkin' Donuts / Krispy Kreme / your average local donut shop or donut franchise shop
  4. Donuts you can find at a gas station's minimart (minimarts get their supply from any of the above places)
  5. Donuts you make yourself on the first try
  6. Pre-packaged donuts of any mass manufactured brand
  7. Voodoo

If you are looking for a real donut taste, you might want to get yourself a real donut somewhere else.
 
Price: $$
Location: 22 SW 3rd Ave, Portland, OR 97204