Let's face a basic fact about coffee. Call it what you want, java, cup of Joe, mocha, mud, or battery acid; your body simply does not care how it gets its daily caffeine fix. Your taste buds, on the other hand, seem to care a lot if the coffee tastes good and isn't weak, bland, burnt, or stale.
The beans:
Affluent coffee drinkers (and Food Network chefs) will tell you that you should skip the convenience of instant or pre-ground coffee for a DIY grind and brew. This is awfully time-consuming and why alternatives exist.
The grind:
fine - drip-styled, unbleached or gold mesh filters
medium or coarse - French press
The method:
Most electric coffee filter machines recommend 1 level tablespoon (i.e., that plastic spoon that comes with the machine is just that) per 6 oz of finely ground coffee. It's a good start, but if you grind whole beans for this purpose, you may find that this ratio produces a pretty weak cup of coffee.
Today I am drinking a medium grind cup (8 oz) of coffee created from 16 grams of whole roasted coffee beans (Stumptown house blend) plus 1 tsp organic granulated sugar and about one ounce of organic whole milk. Basically, a cup of coffee with milk and sugar. To me, this tastes about right, or what I would expect from a medium roast at a coffee retailer.